Persuasion Techniques

More than 2,000 years ago, Aristotle gave the questions "does this make sense? do I trust you? why should I care?" names: logos, ethos, and pathos. And despite being older than PowerPoint by a few millennia, they’re still pretty useful. Logos: The Logic Appeal So what is logos? Simply put, it's evidence, statistics, logical reasoning. Saying something like 4 billion people like soccer is an example. But when should you use logos? When your audience values facts and data. If y

A confident voice can make almost anything sound true. Unfortunately, your audience is allowed to and will ask questions. You can say, “Social media is destroying our attention spans,” with perfect eye contact, dramatic pauses, and the conviction of someone delivering the State of the Union, but eventually, one question ruins everything: according to whom? That’s where evidence comes in. Evidence is what turns an interesting thought into a believable argument. It gives your a